Datalytika Blog

Data Democratisation: How and Why?

3rd February, 20225 min read4 comments
Image Credit: Datacamp

Data Democratization: Benefits & Importance

Most businesses nowadays run-on data, and their growth is built on the insights acquired from that data. Using business intelligence technologies, many companies are attempting to attain 100 per cent quality data analysis, which leads to innovative business strategies.

IT teams are doing amazing things with data, but they have exclusive access to it. Sales, marketing, business analysis, and leadership teams, for example, can unearth fantastic chances for your firm.

They do, however, require data access. The word "data democratization" appears, which is currently a popular topic. Let’s try to understand this topic in detail in the blog given below;

What is Data Democratization?

Data democratization is the idea that anybody, including non-technical users of information systems, should have access to data. It is the process of making digital material available to the general public.

The internet has ushered in a new era of information, in which almost anybody may access data. People are becoming increasingly interested in learning more about everything from their health to the environment, and it's easier than ever to do so.

The potential for information in a digital format to be available to the typical end user is known as data democratization. The purpose of data democratization is to enable non-specialists to collect and evaluate data without the need for outside assistance.

When data ownership is divided among independent business departments, a cultural shift may be required before data democratization becomes a reality. Managers in some firms may restrict employee access to data because they are concerned that non-technical personnel would lack the skills needed to evaluate and apply data appropriately.

Internal data governance standards may be implemented in such a business culture to limit access to executives, data scientists, and information technology (IT) workers.

Even when a company wishes to embrace democratization, making data openly available might be difficult. Data might be housed in silos, making it difficult for employees from different departments to access and view it consistently.

Another issue that stops the average end user from utilizing an organization's data is that even tiny datasets may contain discrepancies that must be resolved, and files may need to be converted from one format to another before they can be used.

However, advances in virtualization are making data democratization much easier on the technical side, removing the need for ad hoc, time-consuming operations.

For example, data virtualization software allows an application to retrieve and alter data without needing to know technical specifics about the data, such as how it is formatted or where it is physically placed.

Data federation software also aids democratization by combining data from several sources into a virtual database that can be used for business intelligence (BI) or other types of analysis. Data federation software creates a virtual database that does not include the data. Rather, it just stores metadata about the data and where it is stored.

Why is Data Democratization Important?

Information is powerful, and when it comes to data, it becomes even more so. More people have access to knowledge as a result of data democratization, resulting in a more informed population.

This is significant because it promotes critical thinking and debate. It also ensures that data-driven decisions are made based on correct information rather than rumours or erroneous information.

The global impact of data democratization is enormous. It assists people in making more informed decisions while also promoting transparency and accountability. It also contributes to the development of cutting-edge technologies like artificial intelligence, machine learning, and predictive analytics.

AI is growing increasingly vital, and it is widely assumed that it will play a significant part in our world's future. To realize this promise, however, we require access to high-quality data. Data democratization is assisting in this endeavour.

Data democratization is critical for a variety of reasons. It can not only assist lessen the effects of the epidemic, but it can also help ensure your company's long-term success.

According to our recent research, data insight is critical to managing the customer experience and operational efficiency in a digital world, according to 87 per cent of firms. Furthermore, with huge numbers of employees working remotely, nine out of ten feel data democratization is more vital than ever.

It's no secret that the new normal is here to stay, and by democratizing your data, you can rest assured that your employees will have the information they need to do their jobs well, even if they are working remotely.

Given the vital role of information in our personal and professional lives, democratizing data has never been more important. Despite the fact that organizations have spent a lot of money to collect and centralize data, it is often still in the hands of experts.

By adding an experienced data layer to their data stack, they can break down these silos and make data available to everyone, allowing them to deliver on existing investments and programmes while also releasing the actual power of data to benefit us all.

Furthermore, democratizing your data today ensures that your company is prepared for the future. Why? Access to high-quality insights by a broader range of roles can help with:

· Improved and quicker decision-making

· Outstanding client service

· Enhanced operational effectiveness

· A higher level of security or a lower risk

What does Data Democratization help with?

Business users waste time searching for data, accessing data, and waiting for clearance if data democratization is not implemented. This inefficiency is the result of;

· Data silos: It's practically impossible for a business user to know where to find the data she needs to accomplish her job when data is isolated across the organization, stored in separate enterprise applications, data warehouses, and data lakes.

· Controlled data access: While managing data access is vital for governance, it can create a bottleneck if only IT has access to the data. In this situation, after a business user locates the data she requires, she must request permission from IT to utilize the data, which delays time to insight.

· Data democratization reduces inefficiencies by allowing non-technical individuals to access an organization's data without first obtaining authorization from IT. It ensures self-service analytics and makes data-driven decision-making easier for the company.

How is Data Democratization Implemented?

By laying the groundwork for data democratization, you can make the change go more smoothly. You can achieve data democratization in your company with the right funding, software, and training. Let's have a look at some of the procedures that must be taken to achieve data democratization.

1. Creating a Data Accessibility Policy: Data must be accessible to all members of an organization in order to adopt a successful data democratization strategy. Data has been controlled and owned by the IT department for decades. The IT staff has also been in charge of the data flow. Organizations must design and apply policies such as authentication for user access to data and authorization for editing or erasing data when extending access to other teams. Users' data and insights will be more credible as a result of such policies.

2. Putting in place Data-Quality Management: When you don't have good data, data democratization is useless. The conclusions drawn from skewed data will result in skewed decisions about the company's future course. Maintaining data quality is critical to a company's success.

3. Making a User Guide: Creating a comprehensive user manual with documentation procedures, rules, and procedures for using BI tools can help your business and employees understand what resources are available, where to find them, and how to utilize them. It will provide users with clarity and assist them in making valuable use of the data.

4. Putting user permissions in place: When a company implements user rights, it chooses different access levels for distinct end-users. It gives users access to information about their departments and jobs. It also prevents unintentional data modification.

Benefits of Data Democratization

Data democratization has obvious advantages: more individuals have access to knowledge, which leads to a more informed population. This is significant because it promotes critical thinking and debate. It also ensures that data-driven decisions are made based on correct information rather than rumours or erroneous information.

Expect data democratization to be a gradual process in which each modest victory, such as when non-technical users gain insight as a result of data access, adds up to establish the benefits of data democratization," says Bennard Marr, bestselling author of Big Data in Practice.

Data democratization can result in improved consumer experiences, operational efficiency, and governance, among other things.

  1. Efficient Workforce Management

    Data is gathered from a variety of sources in an organization, including organized and unstructured data. When data democratization is implemented in a company, all of the data collected may be processed and modified to obtain its true worth.

    There is no reason for good data to go underutilized. Managers can allocate activities like data formatting, data cleaning, and processing unstructured data to non-technical staff when data democratization is adopted in an organization, which improves data quality and provides possible training for employees.

    Managers can use the processed data to examine the key KPIs in their data and identify hidden opportunities, resulting in increased income for their organization.

  2. Faster decision-making

    Nontechnical people may use data democratization to identify trends and possibilities, make faster decisions, and optimize outcomes without the need for outside assistance.

    They won't have to rely on other groups for data-driven insights. They save time on developing products and procedures since they can access and evaluate the data themselves.

  3. Better Customer Experience

    Customer patterns can now be tracked over time by many divisions inside a firm. Marketing teams can use historical data to create bespoke offers and marketing campaigns to attract clients, resulting in increased sales and overall revenue.

    Correlating consumer feedback data can help product designers and customer care teams better their goods, services, and interactions with customers.

    Self-service analytics is built on the foundation of data democratization, which allows business users to easily access data that can be used to make educated decisions. This contributes to the development of a data-driven culture throughout the organization.

    Every day, large businesses generate a significant amount of data. These businesses want to use the information to develop and grow.

    However, making data-driven decisions can be difficult when data is dispersed across the business and imprisoned in silos. As a result, many large companies are turning to solutions like a data catalogue to enable data democratization throughout their operations.


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